How a global home furnishings leader modernized 4,000+ websites in one year
4000+ websites
65% faster
4x increase
A composable front end and CMS architecture delivering 65% faster performance and empowering teams to publish content in hours instead of days.
A global home furnishings leader faced mounting costs and delays with their legacy Adobe Experience Manager. Brightdome migrated 3,000+ dealer and brand sites to a composable architecture using Sanity, Next.js, and Vercel within 12 months. Results: 65% faster page loads, 67% faster publishing, 4x deployment frequency. Teams now manage content independently, eliminating technical bottlenecks while reducing infrastructure costs.
THE CHALLENGE
The cost and complexity of outdated infrastructure
Managing thousands of consumer websites and dealer microsites across brands and regions, this global home furnishings leader relied on Adobe Experience Manager, a legacy system that had become expensive to maintain, slow to evolve, and restrictive for marketers. Content teams faced publishing cycles that stretched across days, while developers struggled with heavy deployment pipelines and limited scalability. Even simple updates required extensive technical coordination.
The company needed to manage multiple brands and thousands of dealer microsites, but their existing infrastructure created bottlenecks at every level. Their content operations couldn't keep pace with business needs, and their digital experiences were suffering. The stakes were clear: without modernization, they risked falling behind competitors in an increasingly digital marketplace while burning resources on an inflexible platform.
OUR APPROACH
Composable architecture powering scale and speed
Brightdome began with a comprehensive audit of the existing AEM architecture, mapping content structures, templates, and dependencies across both consumer and dealer sites. This discovery phase identified reusable content models and API requirements critical for building a scalable composable framework. The team designed a future-state architecture centered on three pillars: Sanity as the headless CMS for structured content management, Next.js for the frontend layer enabling component reusability, and Vercel for edge deployment and automated CI/CD.
Rather than attempting a big-bang migration, Brightdome implemented a pilot-first strategy. One brand site launched initially to validate the architecture, performance benchmarks, and authoring workflows before scaling. This de-risked the transition and provided proof points for stakeholder buy-in. The implementation phase focused on modular React components integrated with Sanity APIs, enabling teams to compose pages from a centralized design system built in Figma.
Automated pipelines through Vercel provided real-time preview environments and rapid deployment capabilities. Content migration tools transferred assets and structured data from AEM to Sanity systematically. Training programs equipped internal marketing teams and regional dealers to manage content autonomously.
The phased rollout expanded from the pilot to all 4,000+ dealer microsites over 12 months, supported by continuous documentation and governance frameworks that balanced brand consistency with local flexibility.
RESULTS
Empowering teams with modern digital operations
The modernization delivered measurable impact across performance, efficiency, and scale. Page load times dropped from 4.8 seconds to 1.7 seconds, a 65% improvement that directly enhanced user experience and SEO rankings across all brand sites. Content publishing cycles collapsed from 3 days to under 1 day, a 67% reduction that eliminated the bottleneck marketing teams faced with the legacy system.
Deployment frequency quadrupled from 2 to 8 releases per month, enabling faster iteration and response to market needs. The migration itself achieved remarkable scale: over 3,000 dealer and brand sites transitioned to the new platform within 12 months, representing one of the largest headless CMS implementations in the industry. Beyond the numbers, the new architecture addressed the core challenge of operational independence. Marketing teams now manage content without developer dependency, moving from concept to published page in hours.
Dealer networks gained tools to customize their microsites within governed brand guidelines. The composable stack reduced infrastructure costs associated with AEM licensing and maintenance while increasing system flexibility. SEO performance improved across domains due to faster load times and better Core Web Vitals scores. The client confirmed that the modernization transformed their content operations, eliminating technical friction and establishing a foundation that supports continued growth without the constraints of monolithic systems.
Client
Global Home Furnishings Leader
Industry
Company Size
Enterprise
Main Problem
Legacy monolithic CMS and front end
Partners
About the company
A leading home furnishings company known for premium window treatments and architectural design products across multiple brands and regions.
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