Defining a composable commerce roadmap for global force in appliances
10.6x projected ROI
50% lower TCO
60% reduction
A modernization strategy identifying 10.6x ROI and 40-50% lower TCO by migrating from SAP Spartacus to composable architecture.
A global appliance manufacturer faced performance issues, high costs, and slow updates with their fragmented SAP Spartacus storefronts. Brightdome conducted a comprehensive modernization assessment, evaluating composable architectures (Alokai, Vercel) and building a TCO/ROI business case. The analysis identified 40-50% lower TCO, 10.6x ROI potential, and significant productivity gains with a modern stack. The assessment provided a data-driven roadmap to achieve their unified "ONE Site" vision and improve marketing agility.
THE CHALLENGE
The high cost and complexity of a fragmented architecture
The manufacturer's North American digital landscape relied on SAP Spartacus across 5+ independent sites. This architecture was fragmented, costly, and slow to evolve. Each site was maintained independently with no shared codebase or CMS configuration, leading to high overhead and limited scalability.
Content operations were heavily IT dependent. Campaigns, product updates, and landing pages took weeks instead of hours, stifling marketing agility as teams lacked real time preview or visual editing capabilities. Furthermore, the customer experience varied across brands with inconsistent components and design patterns, diminishing brand trust. Performance was also a critical issue.
Benchmarks revealed poor Core Web Vitals, high LCP (5-6s), and excessive JavaScript execution. These gaps negatively impacted organic search visibility and customer engagement, creating urgency for a modernization strategy to support future business demands and vision.
OUR APPROACH
A data driven assessment for storefront modernization
We initiated a comprehensive 6 week Storefront Modernization Assessment to determine if the current SAP Spartacus frontend could support future demands or if a composable architecture was superior. The evaluation began with a current state analysis, benchmarking site performance, and identifying operational pain points.
Brightdome developed a structured Selection Criteria Framework, weighting 12 factors including infrastructure, scalability, performance, and cost. Using this framework, the Digital Strategy and Engineering teams conducted a detailed technology assessment comparing Spartacus against modern alternatives Alokai (FEaaS) and Vercel + Next.js. The core of the assessment was a complete business case analysis.
This included technical benchmarking of Core Web Vitals, analyzing productivity gains, and a rigorous 3 year TCO comparison covering licensing, team, and maintenance costs. Finally, Brightdome calculated the ROI based on estimated increases in organic traffic and conversion rates, delivering a clear recommendation and phased migration roadmap.
RESULTS
A clear path to 10.6x ROI and the future state vision
The modernization assessment delivered a data driven strategy and business case for migrating to a composable architecture. The TCO analysis revealed that modern stacks like Alokai and Vercel offer 40-50% lower costs over three years compared to maintaining Spartacus.
This reduction is driven by leaner teams and faster rollouts, projecting a 50-60% reduction in required development team size (12 FTEs for Spartacus vs 8 FTEs for Alokai). Performance benchmarking confirmed that the current sites fail Core Web Vitals (LCP > 5s), while modern alternatives consistently outperform these metrics. The ROI calculation projected significant business growth from these improvements, estimating a 10-15% increase in organic traffic and a 12-15% higher conversion rate.
This resulted in a projected 3 year ROI of 10.6x for the recommended solution (Alokai), compared to 6.2x for Spartacus. The assessment provided the necessary data to proceed with the "ONE Site" vision, reducing technical debt and accelerating time to market.
Client
Global Appliance Manufacturer
Company Size
Enterprise
Main Problem
Fragmented, slow storefronts
Solutions
Partners
About the company
A leading global appliance company manufacturing and selling home products across multiple brands and regions in North America.
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